PR WRITING: Create 2 Audience Profiles

The brand I chose to research this assignment was “50 Shades of Grey.” Not only a book trilogy that has taken the world by storm but also a blockbuster movie. It no secret that the brand has done extremely well in the past few years and will continue to be successful in the years to come. The brand has capitalized on merchandise of all kinds, from wine, to clothing, and even Christmas ornaments.

 

Audience Profile 1: Married Mommies

Age: 28-35

Education: some college-bachelor’s degree

Motivations: The Fifty Shades brand is definitely a brand that has taken over media in a new way. Not only are trends part of the motivations attached to this brand but community, experimentation, and romance are also prevalent motivations at play.

Values: Family, honestly, Accuracy

Hobbies/Interests:  reading, wine, children, friends, watching movies

Information sources: Friends, family, social media (Facebook heavy), television, emails, newsletters

 

Audience Profile 2: Twenty Somethings

Age: 21-26

Education: some college- bachelor’s degree

Motivation: Experimentation, insight, Entertainment

Values: Accuracy, belonging, artistry

Hobbies/Interests: nightlife, romance, work life, reading, entertainment

Information sources: Social media heavy (Instagram, Twitter, and Facebook), television, radio