PR WRITING: Identifying Opportunities

For this exercise I used JKS Communications again and thought of several headlines that would be good to pitch to them. This firm actually has a blog so I have intended the headlines for that purpose. Their blood is geared towards authors.

The first headline I came up with for this exercise was: Spring Clean Your Writing
I chose that headline because I can imagine a blog post that would be helpful to authors who are in a spring writing rut.
The second headline I thought of was: JKS to Hold Spring Luncheon for Authors
This second headline I thought would be something likely to come from the company and it would promote client trust and faith.
Lastly, I came up with the headline: What Being an Author is Really Like
Again, I thought this would be a perfect headline to draw the company’s clients in and get some good tip and tricks and even relate to the content of the article.