PR Writing: Infographic

This infographic for the American Heart Association is effective in many different ways. First and foremost, the subject is one that is attention grabbing and controversial. It is also a new problem the world is facing today, so many people will want to learn about it, especially those with children. The content is attention grabbing throughout the infographic with major statistics and devastating facts. This infographic allows the American Heart Association to make a bold statement and be a thought leader in it’s industry.

On the subject of design, the typography mixed with the usage of contrasting colors (red and blue) draws the eye and allows the information, which is quite a lot, to be digested much easier. There are many illustrations that allow the information to be backed up and also segments the information by topic. I am actually not sure how it could be more persuasive, because not only is the information provided by a reputable source, but it is also concerning children and most parents would do anything to take care of their children.