PR WRITING: Mini Competitor Analysis

For this assignment I chose to broaden my industry. I chose to broaden the brand of literary agencies to book brands themselves. I felt that would give me a substantial amount of resources and material to work with. Therefore, the top three competitors I chose was The Hunger Games series. A highly popular book series, that I would say is the top competitor in the genre of teen fiction today.

The best way to find information about the books and their author is from the website: http://www.suzannecollinsbooks.com

Author Suzanne Collins is the author of the highly popular series The Hunger Games, in addition she has completed many other works of fiction for young people as well as worked on popular television shows such as “Clarissa Explains It All.” Collins resides in Sandy Hook, Connecticut. The Hunger Games Series was catapulted into popular culture with the film adaptation of all three books and starring major film actors including Jennifer Lawrence, Josh Hutcherson, and Liam Hemsworth.

Personality:

• Youthful
• Spirited
• Cutting Edge
• Humble
• Successful
• Liberal

Positioning:

• The Hunger Games is innovative because it uses a woman lead and heroine in a war like plot
• The storyline displays a broken society in need of reform and is very political as a series
• The series also takes you on a journey as a reserved female character becomes a leader(ship) and learns how to send a message to a mass amount of people
• The story also shows you a character who continually struggles with losses, but has to overcome the pain to achieve the ultimate goal