PR WRITING: Press Release Advice
Title: 4 News Writing Rules to Craft Irresistible Press Releases
By: Richard Brownell
This article stressed the importance of appealing to journalists with your press releases. It four rules that will help ensure successful press releases: topicality, conflict, locality, and human interest.
The article gives the rule of topicality because the subject manner of the press release must be relevant. Next, conflict is necessary because without conflict the press release lacks interest. The article suggests that people find interest in topics and events that are close to their community and therefore relatable.
Title: How to Write Effective Press Releases That Reporters Will Actually Read
By: PR News
This article targets specific aspects of a press release that should be carefully considered in order to guarantee the success. The first tip this article suggests is not using the boilerplate. It says that it takes up too much space and it is better to steer journalist in the direction of your website therefore directing heavier traffic there. The next tip suggests putting yourself in the mind frame of a journalist, therefore, you are writing a story not a press release. Next they point out that it is not helpful to be a slave to SEO. Above all else make sure the headline is captivating. Thinking like a cinematographer is an important step in the process. Essentially it is important to make sure the press release looks appealing to the journalists and not like a long boring text. The article points out that distribution is as important as the writing. They also suggest a two-step method where you send the press release to less people and make the delivery more personal. The second step is the follow up which builds on building relationships. Building relationships is important because it could give you the upper hand with some journalists and an advantage that others might not.
Title: 4 Ways to Create Press Releases That Will Drive Media Coverage
By: Matthew Schwartz
Like the first article this one presents 4 tips on how to produce a successful press release. The first tip this article presents is researching your story and asking questions. They suggest that this will give you perspective on the topic. Secondly they suggest creating efficient content and therefore making sure the press release is fluff free. Thirdly, the suggestion is that you should use supporting stars, therefore use elements that can promote your company or product to drive coverage. Lastly, you should be strategic, and again it is in the means of distribution and taking a look at the many avenues that may be the most beneficial for your message.
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