PR WRITING: Social Media Case Study

For this assignment I chose to use JKS Communications again. I used their Facebook page as reference of their social media presence. They are pretty present on their Facebook page. They usually generate around five post per day on the page. The content is typically literature related and they are in the form of links to articles. The page has a lot of pictures of people at readings and signings, giving them opportunities to showcase their clients.

One thing I noticed about the page was, although the page had over 1,000 likes the posts only get a few likes or shares. Therefore, I wondered how well the page was actually reaching its audiences.

I think the page might generate more traffic if they did more tagging in their pictures. They might also use their voice more. They have a lot of posts that are links to an article or are a meme. Their audiences might be more likely to visit and interact with the page if it were more personable.

Overall I think the amount of post on the page are a good start. I do think some of the methods of reaching people need to be reevaluated to ensure more people are getting to the page. In addition, the page should aim to explain more about them and their company as well as show what they are doing and involved in at the moment to drive people to be involved and interested in their work.