Project Two: Complete

For this lesson, we were tasked with not only identifying stakeholders that we wanted to target with this campaign, but with also creating direct mailers to send to these stakeholders. These direct mailers were an attempt to help us achieve whatever our specific goal was for each stakeholder.

For the most part, I’m okay with my finished product. I have not worked with photoshop in a number of years so it took me awhile to get back to being comfortable with it. For my student direct mailer, I wanted to focus on the fun aspects of college (ie football games and the student section at them). While for the alumni, I wanted to focus on the tradition of the university. I made this direct mailer a cooler texture than just the plain background because I thought that it gave it an older look.

Here’s a look at the final products:

Front 1:

Back 1:

Front 2:

Back 2: