Prospective Stakeholders

For this direct mailer assignment for OU Recruitment Services, we were asked to narrow our public to a specific audience in order to better tailor our publication to a more precise stakeholder. I decided to choose prospective students (ages 17-19) who have at least one parent who is an OU alumni. I think that this public is important because of of the value of tradition that OU has, it would be interesting to transfer that to recruiting and forming a legacy within a family.

For my direct mailer, I will be encouraging the students to follow in the footsteps of their parents and continue the tradition of excellence in education.