Prototyping

Whew, that was some intense research in parts I  & II of my design project. Now that I know my organization and its competitors, I want to start brainstorming ideas for my business card and letterhead. In my research, I found that Richardson Insurance’s core values are integrity, respect and action. Its goal as an insurance agency is to instill confidence, security and peace of mind in their customers by helping them get smart about insurance, plan for potential risk, and to restore their lives after a loss. Some of the strategies its competitors use to promote their business are billboards, vehicle wraps, pop-up stands, websites, Facebook, commercials, and mail out ads. Richardson Insurance needs to play to its strengths by promoting family, tradition, innovation and creativity.

Brainstorming:
1. What kind of visual language will you use? I will use text and images to portray an image of family, fun, modern, tradition, technology, adventure, and creativity. I want the voice of my designs to tell a story and be unique. I will do this by using bright and bold colors. I also want to use modern fonts to give a “hip and new” vibe. 

Here is a small inspiration board to express my vision.