Prototyping: Build a communication strategy

For this type of project, I will use short, catchy language that draws in the viewer. It will be inviting, but brief. The words will have direct correlation to Stompdown and its current theme this year. Stomodown is a competition between teams as well as a chance to bring our community together, so the language used will be engaging as well as competitive in nature (e.g. “Will you accept the challenge?”).  The visuals will be both type and image driven. Stompdown has a signature logo that is seen as their branding. I will use the branding of Stompdown and incorporate the visual language previously described to complete the image. The type and images need to look appropriate for the occasion, entertaining, and have a spirited flare to it. The connotations of the business card need to be professional, but also lively like the actual Stompdown event.

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