PUBLIC RELATIONS PUBLICATIONS: Reflection Post

The process of developing the direct mailer has been different because we have worked more with Adobe InDesign. However, the work we have done with InDesign has made it easier to work with Photoshop. The two have some similarities. The main effect I wanted to convey between the two direct mailers is fluidity. While they are intended for two different stakeholders I am aiming to make them flow well together while still appealing to their intended audience.  For me the biggest differences between Photoshop and InDesign are that they have some of the same features in different places. Some features are used a little differently as well. Overall it just takes a little time to figure out what is what in Photoshop.