Reaching out to the parents…

I am choosing to reach out to the girl’s parents because they have a huge say in what she does and decides to do her first year at college. They are extremely close with one another and play a huge role in major life decisions. Not just the fact that they are paying for her college and her extra-curricular activities, but because their approval matters. They are on the edge of being on board of their daughter rushing, but they are aware of what Greek life is. I believe they will be easier to target and communicate with if we are able to show them the huge benefits of being Greek. The mailer will highlight academic and philanthropic success. Being a family-oriented group, a picture of girls hugging and showing how close they are will help the parents see that their daughter will be in great hands if she decides to rush.