Recruiting: Close to the Heart

We are beginning our next task and it’s already tugging at the heart strings. We have been asked to create a direct mailer for OU Recruitment Services and direct it toward one stakeholder, a prospective student.

Macy McBride is an 18 year old senior at Skyline High School in Dallas, TX. She is involved in multiple student organizations and is a dancer on the drill team. Macy has been accepted to OU but is stuck between three schools she’s interested in. Her mom graduated from Arkansas and her dad from Texas Christian University, so her decision is naturally between these three universities. She likes OU’s reputation and is looking to make a difference wherever she goes. The household income is $100,000 a year and her parents have encouraged her to follow her dreams, wherever that may lead. Macy has a general degree track in mind, possibly marketing or nursing, and holds philanthropy and community involvement high on her list. The three colleges she is applying for all have general degree programs, so philanthropy and community are what’s pushing her decision. She will graduate with around 1,000 students so the size of the school does not largely influence her decision.

I am excited to focus on Photoshop and get this design started.