Reflecting on the Matrix
This week, I was asked to complete a first draft of a direct mailer and fill out a segmentation matrix for my PR publications class. Although I was unable to complete the draft due to class cancellation, I did make good progress on it and was able to finish the matrix.
The matrix was a more in-depth exercise than most of the things we’ve done in class so far, but for the most part I enjoyed it. Although at first I was skeptical, I found myself thinking much more deeply about my target public than I otherwise would have.
It was a little tough to fill out in parts; I felt that I was reiterating myself a lot. In the end, though, I think the matrix will prove useful to me as a reference as I continue to make my direct mailers.
I’m pretty excited about the direction my mailer is going so far. I look forward to continuing my work on it and getting your feedback.
I have attached a link to the Microsoft Word version of my matrix:
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