Reflection

This week in our PR Publications class, we learned about stakeholders and how to target them using a segmentation matrix. After we came up with two different stakeholder groups, we also designed our first draft of a direct mailer piece targeting one of those groups.

The Matrix was the hardest part for me. It was confusing to understand exactly what it is used for, and the example seemed to repeat the bottom boxes a lot. I had difficulty figuring out what I could put that would help me complete the task of marketing to these individuals.

The second part of this assignment was to build a direct mailer piece. I think I did rather well. Below is the front and back. This piece is targeted at my veteran stakeholders.