Reflection

So I decided to stick with the second group that I outlined in my “stakeholders” blog. I am targeting junior college students that are looking to transfer to a four-year school. I remember when I was one of those students, and the thing that I was looking for was credibility. I wanted a degree from a school that valued education at a higher level than a lot of the directional schools. So I made a direct mail piece that focuses on the community of the university.

This is not a complete work, but I like the direction that it is going. I can see a lot of positives. I think I need to work on the typefaces and the overall flow of the piece.