Reflection

For the past couple of weeks in PR Publications, we were asked to use Photoshop to create direct mailers for two separate stakeholders. The first stakeholder I chose was high school seniors who are National Merit Scholars, which influenced my second stakeholder to be parents of the National Merit Scholar who are OU alumni. I believe that both of these stakeholders are good, because not only am I targeting the student, but their parent as well. Since the parent went to OU, this should have a great influence on the student to attend OU as well.

My design somewhat changed! However, I know that it is going to completely change before the final draft because I’m not that impressed with either of them! While they are the same in the fact that I have a call to action on the back of both of them, I think I need to better explain the contact information. I think I definitely don’t want to keep the gradient background on the first draft, but I’m not entirely sure how I will change it.

While I used Photoshop a lot in my Advertising Copy & Layout class last semester, I began the class by obviously liking Photoshop more, however, that opinion changed once I started using InDesign. I like how InDesign allows you to create the front and back of a document, within one document. Also, since I have been using InDesign a lot more in this class, I found myself liking it better than Photoshop. Although both of these softwares have their pros and cons, I still find it important to use both of them to gain more experience.