Reflection
My first stakeholder defined my stakeholder because my first stakeholder, Texas students, needed a great reason to go to a school in Texas. Thus, I chose the income statistic. By targeting a parents fears (their child not graduating with a job) I was able to prove to parents why OUR Oklahoma school was the best for them.
I think since the last draft, my design became more strategic. Not necessarily better looking, but more thought out in what I wanted to execute. It was harder for me to design with photoshop since I am now more familiar with InDesign. I played with the alignment on my parent direct mailer though, as well as color, and really enjoyed it. For my final draft I look forward to manipulating the OU logo’s colors to make it white on the official crimson back. I also hope to be able to create my own heart shape. Since I now am confident in my angle I feel as if I can tackle these details better.
Some of the tools are similar with photoshop and indesign which makes it nice but color swatches are completely different. Also, the transparent background acts differently. I am unsure if it was my program acting funny or photoshop itself but photoshop was saving past images I had created for photoshop (like the pizza.) In my opinion though, photoshop is more difficult to use. I had a hard time placing images, fitting them and selecting colors. But this could be my familiarity.
Here are my designs! I cannot wait to let my creativity run free for the final designs!
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