Reflection

For my two direct mailers, I wanted to keep them very nice and simple for my two stakeholders.  My first stakeholder are 17-18 year old incoming undergraduate students from primarily urban and rural areas with diverse backgrounds. My second stakeholders are 25-35 year older alumni members with established careers who could serve as mentors to the incoming undergrad freshmen. When it came to the design, I wanted the front the direct mailers to have feature a background of the University of Oklahoma campus with an image of the school’s logo while the back features a plain white background. Again, I just wanted to keep it very clean and simple to be pleasing to the eye yet still capture the attention of my audience.