Reflection

One thing from chapter 4 of Designing for emotion that I agree with is the element of surprise. I was on the Swell water bottle website and the Rethink firm’s site yesterday and they both had this element of surprise. For the Rethink site, it was when you go to “more info” it takes you to where some of the first facts about the company is how tall everyone is, how many office dogs there are and how many square feet of artificial turf there is. So I agree, I believe that the element of surprise in design is a big winner.

 

For something I disagree with, I often do not disagree with the author, but his stance on Microsoft’s Clippy vs Freddie from MailChip. I love Freddie from MailChimp, I have used MailChimp for a long time and it is easy to use, accessible. When I have had questions though, I wish there was a way for me to ask them. Clippy was that for Microsoft. Clippy answered questions. Yes, at times Clippy was overbearing, but I understand his purpose. Microsoft is also a lot more convoluted that MailChimp so there is more questions. SO maybe MailChimp does not need someone to answer questions, and that is why Freddie is simply entertainment. I would not rule out the necessary pieces that Clippy provided though.