Reflection

In my Publications course I was asked to create two direct mailers for the University of Oklahoma’s Recruiting services, targeted at two different stakeholders.

My first stakeholder was high school students 16-18 years old, with a parent or family member who went to the University of Oklahoma. I created a direct mailer with the words “experience the tradition” because OU is a school based on tradition.n, and student with a family member that went to OU know about the tradition, so the mailer aimed to make them want to experience the tradition they are already familiar with.

 

My second stakeholder was not as easy to decide on. I ended up targeting student athletes. The direct mailer featured students enjoying a football game, showing students how fun athletics are at OU. This audience wasn’t as easy as I thought it would be to target, and I ended up realizing maybe this wasn’t the best way to target that specific group.