Reflection

For my publications course I was asked to design a newsletter for a Fortune 500 company. I chose Estee Lauder because of my interest in the industry. The newsletter I designed is for the company’s internal. It is designed to go to employees in the U.S. and stakeholders. My newsletter is a 2015 report. It has information about achievements last fiscal year, as well as partnerships, brand progresses, and the company’s shifts in target market and consumer experience.

Because of my chosen target, I added a lot of images of the influential people that have partnered with the company. I added photos of the mentioned products and brands.

Overall, during this process I found that it was VERY time consuming. Designing a newsletter with out a template took a lot of tedious work, resizing and moving text boxes and photos. I created a different newsletter, but then changed it again because I was more interested in creating an internal newsletter. I learned a lot during this design project. I think it was such a huge time commitment because I had to reteach myself a lot in InDesign and I created my own version of images and color boxes.