Reflection 3.2
This week in my PR Pubs class we got the opportunity to work on two direct mailers and a segmentation matrix. My direct mailers were targeted towards potential law school students in the midwest region and towards their parents.
I used a lot more layout in my first draft compared to my second. I think the reasoning behind this is because my first draft served as recruiting the students and my second was meant to invite the parents to an event once their students were accepted to the program. These days I believe people want to get information as quickly as possible, so I wanted to keep that in mind during my second draft.
When it comes to the similarities and differences between PS and INDD, I think that INDD is more practical for work that requires a great amount of type and not as much photo editing. PS has tools that can take a visual artist to the next level if used properly.
Below are my drafts for my two direct mailers. Thanks for reading.
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