Reflection 3.3

Now we’re in the final stages of our Direct Mailer Assignment. Our direct mailers were a unique way of refreshing our memories about how important segmentation is in strategic communication fields such as PR, Advertising and Marketing. I chose to make direct mailers targeted towards potential law students and the parents of law students who had a financial obligation with their children’s continued education.

 

I believe that I responded better than ever in this assignment because I made sure that I did not repeat the same mistakes I made in previous assignments. I made sure I took my time and put together a unique body of work. I feel myself becoming more comfortable using photoshop each time I use it. The tools seem to come natural at this point. I’m really glad I decided to take this class over the summer because I know I’ll need to have these skills before I take campaigns or research. With that being said, I know there is so much more I can learn and improve on going forward, but I’m glad I have a foundation to build on.

 

Thanks for reading.