Reflection
This week in PR Pubs class, we were assigned to create a direct mailer for OU’s recruitment services. I’m not going to lie, I was kind of nervous about this assignment because even though I somewhat had gotten the hang of using InDesign that was definitely not the case with Photoshop. However, once I got started with the assignment I began to get more comfortable.
I decided to target my audience towards female high school seniors between the ages of 16-19 that are living in rural areas. This is how I would classify myself when I was in high school and since I did not have much recruiting, I wanted others to be different.
Coming into college, I fortunately had somewhat of an idea as to what I wanted to study and I think this really helped my freshman year go rather smoothly. This is why I targeted my direct-mailer to be specific to the Gaylord College. This way interested students can get a jump start on what this college is all about. Here is a glimpse at my direct mailer draft as well as the segmentation matrix. I hope you like it!
Comments