Reflection

This week in PR Publications, we were asked to create a Segmenting-Stakeholders-Matrix in order to begin creating direct mailers for OU Recruitment Services. We were then asked to create a draft of a direct mailer based on the stakeholder information we had obtained throughout the week using Photoshop, but unfortunately, OU had a snow day, which resulted in me not having access to Photoshop in the Gaylord computer labs, resulting in not having a draft of the direct mailer just yet.

I believe that I was able to respond well to this assignment. I had honestly not put much thought into what goes into recruiting students to come to a specific university until I began working on this assignment. Working on the matrix helped me put myself in the position of the stakeholder and see what works best when it comes to creating the perfect direct mailer. I was able to feel confident that I had a specific target that I was hoping to reach and am looking forward to beginning the first draft of my direct mailer.

In the next few days when I am able to have access to Photoshop to begin my direct mailer draft, I know that I will most likely struggle with the program in the beginning, since I have only briefly used Photoshop before.