Reflection (4)

In our PR publications class we were assigned to read chapter 4 from Designing for Emotion and Chapter 4 gave us real examples of how changes in design have benefited a lot of companies if they are done correctly.

I really liked when it said that anticipation and element of surprise can create emotional engagement. We get attached to certain things because we want to learn more and be a part of it.

I don’t agree when they compared slot machines with variable rewards because right now I think there is so much going on that people don’t anticipate any kind of instant reward.