Reflection

In my PR Publications class we were asked to read and understand publics and stakeholders. We were informed that we would be designing for our  client, the OU Recruitment Office. Our design would not be used in InDesign like we have been doing but now in Photoshop. I was very excited to learn that we would be working in Photoshop because I need to expand my Photoshop skills as much as I can.

Our objective for this assignment is to create two direct mailers for Recruitment Services that are directed at two different stakeholders. The Stakeholder I decided to focus on is 18-22 years of age, New or Transfer Students, who have already been accepted to OU, and who attends sporting events.

We were asked to complete a segmenting stakeholders matrix and start to draft our first direct mailer. I was unable to load both links to start these on my home computer because of the school cancellation. I am excited to get started when I get to use our school computers.