Reflection

1.How has your first stakeholder help define your second stakeholder? After thinking of the first stakeholder I then went into the thought process, who would keep this stakeholder from making the decision they wanted to about the Greek community? The first answer is mom. So in my second direct mailer I am to show mom the realities about Greek life.

2. Has your design changed since the last draft? What influenced the changes? I made the colors softer, there is a lot less going on, it is more classic and it is extremely simple. I made this change because of the age group I am appealing to. For mom, the experience doesn’t necessarily have to look fun but has to be worthwhile.

3. What similarities and differences have you found between Photoshop and InDesign? I was really frustrated this time around because I couldn’t remember how to get a pattern over my background like I had tried and later removed on a previous design. I wasn’t thrilled with how simple it was but ultimately settled on it knowing it is draft. I think for me Photoshop is way easier, the way it is laid out makes more sense. From observation it seems like InDesign has more features, but more features that I don’t know how to use.