Reflection on Direct Mailer

I really enjoyed creating my second direct mailer. For this one, I decided to make it more about past experiences to invoke some feelings of nostalgia.  My thought process was that if I could remind alumnae of all of the good things that OU has done for them and helped them accomplish over the years, they would be more likely to send their children, grandchildren, and friends to school here.

I decided that in this draft, I would focus more on all of the wonderful changes that have been made to Gaylord in recent years. Because many of the parents of college-aged students have not been in college in quite a while, I thought it was important to remind them how great Gaylord is and also how it has even improved since they graduated. The first direct mailer focused more on educating potential students about our great facilities and programs while this one is more about updates that have been made and recent successes.

I have found that it is easier for my to tweak photos here in photoshop while I felt that InDesign didn’t really accomplish the full effect that I was after. Because photoshop is more precise, I was able to be more specific and detailed in the images and words that I chose to use.