Reflections on Direct Mailer
We have been working on Direct Mailers in my PR Pubs course and I have to say that they are quite different than the previous assignment. While still focusing on capturing the spirit and personality of the organization I am working for, we are also asked to tailor our message towards specific stakeholders. The focus on a particular target audience drastically changes how you go about tackling how to create your work, because there can be so many different stakeholders.
The first stakeholder I chose was bi-lingual high school students, which really effected who I thought about as my second stakeholder. Of course parents and friends would be a likely second choice, but thinking about another stakeholder that influences high school students I chose to target their foreign language teachers. I thought that this stakeholder would be a strong influence in telling them about possibilities after high school.
I would say that my first design came across as a direct mailer for ‘Study Abroad’ opportunities, which would be good if that was our client but not so good for recruiting new students. By not focusing on a particular country our individual and instead focusing on the languages, I feel like I made a better decision for my stakeholders. I did not want them to think just Spanish or Italian when looking at Rio or Arezo campus, nor did I want them to think just Chinese or Hebrew when looking at particular people in those ethic groups. Anyone can learn a second language and my message leaves no one out and has no biases.
I would say that I like InDesign more for the ease and clarity of doing things. You could not simply drop items into PS, likewise some of the command keys did not have the same effect as InDesign. For the purpose of creating a new picture and document, PS would be the prime choice. InDesign however has more practical uses for making specific layouts. I would want to use InDesign for creating newsletters, headers and business cards. PS would be my go-to choice for making original logos or brand identity items.
I know there is more work to go in to these but at least I got a start. Please feel free to comment with suggestions or praise. Thanks.
First Stakeholder
StudentFrontRecruitDraft OUStudentRecruitBackDraft
Second Stakeholder
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