Research

Something I have always known about our competitors, perhaps sororities in general, is that most communication and marketing materials are cheesy. They are (for the most part) girly and dated. I would love to see our organization’s images and messages differ from the competitors because they are modern. I think the touch of feminism is necessary to correctly convey the organization. However, I think simplistic design best conveys most every organization.

Click here to view my competitor analysis board.