Research

In my PR Publications course, we are going to be designing a business card and letterhead for an organization of our choice. I chose the sorority, Alpha Phi since as I have been a member since my freshman year. For this assignment, I’m analyzing the state of the current organization’s resources, processes, and values overall

1. What is your organization’s mission–the service or product it sells?

Alpha Phi is a sisterhood of outstanding women supporting one another in lifelong achievement.
The sisterhood of Alpha Phi stretches from coast to coast through 160 collegiate campuses and more than 200,000 members. Sisters share a commitment to excellence and a strong desire to help one another and their communities. Alpha Phis are leaders, scholars, contributors and lifetime members of a sisterhood that values these traits.

2. Who are its main competitors?

Alpha Phi technically does not have any competitors. All sororities have the same goal of finding young women that want to be a part of their sisterhood and philanthropies they stand for.

3. What are your organization’s most dominant attitudes and core values?

Alpha Phi assists college women in making informed choices to reach their highest potential. Alpha Phi enhances and promotes each member’s development and learning by focusing on sisterhood, service, scholarship, leadership, loyalty and character development.