Research

I chose LuluLemon to be the organization that I research for my PR Publications class, because it has to deal with something that I value, fitness. Because we have been asked to research the companies resources, processes and values, I felt as if LuluLemon was a perfect brand to gather information about.

LuluLemon values its quality. As stated from their website, “Quality is the heart of who we are. Quality shows up in our people, our conversations, and of course our product”. They sell high quality exercise clothing as well as equipment. Some people say, “LuluLemon isn’t just a brand, its a lifestyle”.

Their main competitor is a brand called Athleta. This brand carries a lot of the same clothing styles as LuluLemon, however it is somewhat cheaper. These companies are constantly competing to come out with the “best” athletic attire.