Research

Coming to you live from lesson 2.1, it’s time to do some research. In this lesson, I am going to dive into the beginning stages of designing a business card and letterhead for a organization of my choice. But, before I can begin designing — I have to do my research.

For my design project, I have chosen Richardson Insurance Agency. Richardson Insurance Agency is my dad’s Farmer’s Insurance agency. I want to take this design project and turn it into a opportunity to help his business.  To start my research, I am following the Research Analysis-Synthesis Model. I am also answering the following questions:

1. What is your organization’s mission–the service or product it sells? The mission of Richardson Insurance Agency is to deliver the products and services of Farmer’s Insurance with integrity and respect. Richardson Insurance sells home, auto, life, motorcycle, business and recreational insurance.
2. Who are its main competitors? The main competitors of Richardson Insurance Agency is other local insurance agencies like Bobby Lewis State Farm, American National, Greg Mcilvoy State Farm and Shelter Insurance. Another competitor is growing use of technology that has made it easier more than ever to buy insurance online from companies such as Nationwide and Progressive.
3. What are your organization’s most dominant attitudes and core values? The core values of Richardson Insurance are instilled in the values of Farmer’s Insurance which are integrity, courage, respect, curiosity, action, achievement, collaboration and social responsibility.