Research

My Public Relations Publications class is helping me create a business card of my choice. In this assignment I chose to create a card for Nike because I would love to work in the sports and/or entertainment field of Public Relations. It’s important that I understand Nike’s values, mission, and competitors so that I have a firm understanding of the company.

 

Nike’s mission is to bring inspiration and innovation to every athlete in the world. By athlete, Nike refers to every breathing human on this planet. On top of their mission, Nike also strives to have a positive community impact by connecting to people all across the world.

 

Nike’s main competitors are Adidas, Under Armor and Reebok. These competitors are  also successful in innovating and maintaining the way athletes use their products.

 

Nike’s values include striving to have a great impact on the community and revolutionizing the way sustainability is handled. Nike wants to create a limitless future that benefits athletes, the company and the world.