Research (2)

For the second portion of this assignment we were asked to create a Pinterest board to analyze the how our company’s competitors market their brand. I did so by creating a Pinterest board named “JMC 3433 Competitor Analysis.” I then added images of advertising done by my competitors. https://www.pinterest.com/elizabethw3202/jmc-3433-competitor-analysis/

Midnight Offroad plans on adding a number of employees after it takes off but for now it is a freelancer business. Its competitors have several other workers which gives the impression that your vehicle’s needs could be completed in a faster manner than a company owned by a single individual. Exploration Outfitter’s web design is easily navigated and gives you the option to see the different prices and styles of LED lighting available.  Midnight Offroad doesn’t have as strong of a social media presence compared to its competitors. My organization needs to advertise more online considering we live in a world that is social media savvy. Midnight Offroad’s image and message should differ by adding creativity and boldness, something their competitors advertisements lack.