Research

For this week’s assignment in my PR publications class, we were asked to choose an organization that we are interested in.

After graduation, I would love to work for Mary Kay at their headquarters in Dallas! In the past, I have written a news release and research paper over this company, which is why I chose Mary Kay again for the assignment.

For this blog post, we were asked to answer the following questions regarding our organization:

What is your organization’s mission–the service or product it sells?

According to the Mary Kay website, their mission is “to help women achieve personal growth and financial success.” This organization primarily sells different types of makeup, skin care, fragrances and even some products for men. This multibillion-dollar company not only sells its products in the U.S., but internationally as well.

Who are its main competitors?

Avon Products, Inc. is Mary Kay’s main competitor. Similar to Mary Kay’s independent beauty consultants, Avon offers women to become “Avon representatives.” These representatives also sell high-quality makeup products, skin care and fragrances.

What are your organization’s most dominant attitudes and core values?

Since Mary Kay’s start in 1963, the organization has used the “Golden Rule,” which encourages employees to treat everyone how they want to be treated. This organization also has the Mary Kay Foundation, which is committed to ending women’s cancers and domestic violence. According to the Mary Kay Foundation website, the foundation donated almost $5 million to cancer research and education programs. Mary Kay values changing lives across the globe and has donated to several charities including: the Hong Kong Breast Cancer Foundation, ChildFund Korea, the Salvation Army and many more.