Research

After a long process of learning the awesome but time-consuming tools of InDesign and Photoshop, it is time to take it to the next level.

My PR Publications class now has a new challenge to put our recently learned skills to the test. The task is to choose an organization we are affiliated with in someway and create a business and letter head. I have chosen the international literature magazine, World Literature Today (WLT), as my organization because I am not only interning with them this semester but also love their work. The following sections will detail more about WLT’s current state, regarding it’s place in the market and the individual standing goals and mission.

WLT  mission–the service or product it sells?

The primary objective World Literature Today has is to serve the international, state, and university communities by achieving excellence as a literary publication, a sponsor of literary prizes, and a cultural center for students.

Main Competitors

WLT has been serving uninterrupted for 87 years, making it one of the oldest publications in the US.

Among it’s main competitors stands The New Yorker. This is a national magazine that reviews literature. With the digital age, it has one of the best compelling websites for literature magazines. It covers a abroad range of documents from fiction books to political cartoons and business news coverage. It also among one of the oldest magazines in the nation, established in the 1920’s. It serves to about a million readership.

 

 

The second most magazine that represents competition for WLT is the Ploughshares. This magazine is also a university published magazine. It is ranked among the top in the nation. It is best known for its award-winning literary journal. Their lively literary blogs are also another complement of the digital magazine. Ploughshares is published during spring, summer, and fall semesters.

 

 

 

 

 Most dominant attitudes and core values

World Literature Today’s most dominant trait stands with it’s mission to bring international literature to the world. It brings together foreign cultures to readers, creating a better connection culturally in a globalized yet culturally seperated world. Knowing a culture’s literature is like finally figuring out the piece missing of an 1000-piece puzzle. One finally understands many of the cultural references, the culture norms are understood better and one can understand this immense world better. WLT wishes to be the connection to its readers and the rest of the unknown.