Research

For my PR Publications course, we have been assigned to design a business card for an organization of our choice. I have chosen the organization that I have interned for, Frontier Country Marketing Association.

Frontier Country Marketing is a non-profit organization that promotes tourism for the 12 central counties of Oklahoma. Back when George Nigh was the Governor of Oklahoma, he divided the state into six “countries,” and each country is responsible for promoting tourism in their part of the state.

Frontier Country is a member-based organization. Any tourism related business can be a member and receive promotion. The members range from hotels and restaurants to convention and visitors bureaus. Frontier country works with partners, including radio and television as well as magazines and print publications, to offer their members the best promotional items.

The biggest competition for Frontier Country is other tourism related associations. The goal is to get tourists to come to central Oklahoma. The competition is mainly other state tourism departments because they are also trying to pull tourists into their states.

Frontier Country strives to make promoting tourism affordable for all levels of business. They work with small businesses who have very little marketing dollars, so that everyone can market to tourists. They also work with entities that have big marketing budgets to utilize a variety of marketing strategies. The core goal is to attract people to come to central Oklahoma and explore what there is to do and see.