Research
The goal of Frontier Country and of its competitors are the same, get tourists to come to your area. They differ in their marketing strategies and how they communicate with the public. In my pinterest board I have pinned interesting ways that other states and tourism associations have marketed their area.
What Frontier Country could market differently is that there are a variety of activities and areas within the small radius of central Oklahoma. They should highlight that Route 66 goes through their area, that there are two great college football towns to visit. But also they can market how in a matter of 20 minutes you can get from Oklahoma City, a very urban area, to Guthrie, a small town with historic landmarks and quaint shops.
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