Research

In my PR Publications course, we are designing a business card and letterhead for an organization of our choice. I chose Kendra Scott because I have worked there for almost a year now and have had a positive experience working, ever since. For this assignment, I am analyzing the current organization’s resources, mission statement, and information overall.

Kendra Scott founded her company on the core values of family, beautifully created jewelry, and philanthropy. Scott believes that, “The truest form of success is to give back in a meaningful way.” She sells jewelry with natural stones and custom designed shapes.

Kendra Scott’s main competitors are Bauble Bar, Stella & Dot, James Avery, and other fine jewelry. Scott creates wearable and affordable jewelry while still offering luxury jewelry at the same time.

Kendra Scott’s core values are family and philanthropy. I get the opportunity to experience this first hand by working for her. While working for her we truly work as a team and family. Everyone is so caring and truly want to make a good work environment and become lifelong friends. I experience the philanthropy side of the company by taking part in the Kendra Gives Back nights. Any organization can hold a KGB night by filling out a donation form and philanthropy event form. Once the event rolls around usually all from any sale during the event will give 20% back to the organization. We also do events for awarenesses and other organizations that are close to Kendra Scott’s heart.