Research

In my PR Publications class we are designing a business card and letterhead for a brand of our choice. I decided to do Sprinkles Cupcakes because it one of my favorite places for desserts and it is an opportunity for me to explore more about the mission of this brand.

Sprinkles is known for their yummy tasting cupcakes created by Candace Nelson. Their mission statement is:

“As we continue the tradition of simple and satisfying desserts handcrafted from the best ingredients – not too precious, always just right – our hope is that Sprinkles Cupcakes will conjure up lovely memories of your own childhood or family, or simply the pleasure of good taste.”

Recently Sprinkles expanded into selling ice cream and cookies.

Some of Sprinkles main competitors include other cupcake shops such as Gigi’s Cupcake or local bakeries that have created a name for themselves. Sprinkles Cupcakes can be expensive, so for many people it would be easier to shop at Wal-Mart for a 6 pack of cupcakes rather than buy one cupcake for $3.75

Sprinkles strives in giving their customers cupcakes made with the best ingredients and made fresh everyday. None of these product are refrigerated and and they are made daily. Sprinkles is a very unique business and the way they are going, there is no doubt they will only keep on growing.