Research

In my PR publications class we are about to design business cards and a letterhead for an organization of our choice. I chose to design for my parent’s company. They make medical exam beds for ultrasound. For this assignment I am looking into the company’s values, service and competitors.

The company is called Heritage Medical Products and they manufacture and sell ultrasound beds. Heritage Medical Products main mission is to reduce the amount of stress put onto sonographers’ arms when they are scanning for an ultrasound. By making a bed that makes it easier to position the patient and get a better angle while scanning.

Heritage Medical Products’ main competitors are Biodex and Medical Positioning. These companies sell similar ultrasound beds within the same price range.

Heritage Medical Products most dominant attitudes are helping the sonographers scan the best they can. And the core value is service to the customer and ensuring they are pleased with the product.