Research

This week, my PR Publications course is learning how to properly design a business card and letterhead for an organization of our choosing. For this assignment, I’ve chosen to research the current state of the North Face brand.

The mission of the North Face brand centers around, “building the best gear for the outdoors, supporting the preservation of wild places, and inspiring a global movement of outdoor exploration.”

The North Face must compete with other outdoor apparel brands such as Columbia and Patagonia for consumer loyalty.

The dominant attitudes and core values of the North Face brand are to inspire outdoor exploration and wildlife conservation.