Research

For the second part of this assignment we were asked to look at a major competitor for our organization and discover how the two differ. I created a Pinterest Board called “JMC 3433: Competitor Analysis” to analyze how the other company markets and brands their organization. Which is you click this link it will take you there: https://www.pinterest.com/jtatty/jmc-3433-competitor-analysis/

I chose Priceline as Hotels.com major competitor because both companies are providing similar services to the consumers.  On Priceline’s website it states “Priceline.com is one of the most recognized and talked about travel brands in the travel space. And one of the fastest growing too. The Priceline Group sells more hotel room nights than any other travel company in the world. Our brands expand the gamut of travel products and have extensive reach across the globe”.

The first difference I noticed between Priceline and Hotels.com is that Priceline provides all your travel needs: hotels, airfare and rental cars whereas Hotels.com deals specifically with booking hotels though it does provide packages that includes flights.  Priceline also has the option of booking cruises through there websites. Priceline is not the director supplier of these services but it instead facilitates the travel services by the suppliers to the customers. Both companies have spokespeople but Priceline uses celebrities like William Shatner and Kaley Cuoco.

 

Because Priceline and Hotels.com are so similar I feel like it is very important for Hotels.com image and message to differ that way consumes can recognize the difference easily. Like its competitors Hotels.com has a reward system but it differs from the others. Instead of having to open a Visa card like Priceline, Hotels.com has a loyalty program that allows the customers for every 10 nights they stayed at hotels booked with hotels.com, they can claim a price reduction. Hotels.com should advertise more about their deals and packages and how people feel about them. I feel like Priceline is talked about alot and has more media coverage.