Research

This week in our PR publication class we were asked to find an organization we were interested in, locate their logo, analyze the organization, their competitors, make a strategy and began building a business card or letterhead for the organization.

When I began this assignment I had no idea what organization to do, so I decided to chose the company my sister works for, which is hotels.com. Hotels.com is an online booking accommodation websites with properties all over the country including international chains, all-inclusive resorts, local favorites and bed & breakfasts. It gives the customer all the information needed to book a vacation. Hotels.com is owned an affiliated with Expedia.

 

Hotels.com considers its primary competitors to be Booking.com because they are also only a hotel booking agency and PriceLine because they are the other largest travel conglomerate that is not Expedia. Even though Hotel.com is owned by Expedia, they still consider it and Travelocity competitors or more likely “frenemies”.

 

I couldn’t find much online about Hotels.com core values and attitudes so I called my sister and asked her a few questions about it. She said that they company is very data driven. They like to test and learn and are constantly making improvements online with their websites and look at consumers interests and change the brand to what the consumers are wanting. One thing she said that they are very team oriented and constantly have people working on teams to make sure there is integration across the board.