Research
Let me preface this post by saying I love Pinterest. Visuals and graphic design are my favorite aspects of marketing and public relations, so visual research and inspiration are tasks that I really enjoy.
In researching other sororities graphics and aesthetics on Pinterest, I see a lot of similarities. Many of the houses are doing very similar color pallets, florals, and fonts. They are all very frilly and busy. I think this is actually a good thing because it opens an opportunity to do something new and fresh in the world of sorry graphics.
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