Research

The next part of the assignment was to conduct a competitor analysis on an organization similar to our chosen organization. I created a Pinterest Board and added pins from the Regional Food Bank of Oklahoma’s competitors, which consisted mainly of content from the Los Angeles Regional Food Bank. The Regional Food Bank of Oklahoma seems visually similar to the LA Food Bank, however their campaigns and events involve celebrities and movie premiere events. The RFBO’s events and campaigns are focused around local Oklahoma City residents and businesses. Both organizations have the same message, including almost identical mission statements.

https://www.pinterest.com/mattielutz/jmc-3433-competitor-analysis/