Research

In my PR Publications course, we were asked to choose an organization to design a business card and letterhead for. I chose the Regional Food Bank of Oklahoma as I am currently interning in the marketing department. The Regional Food Bank’s mission is “Fighting Hunger…Feeding Hope.” The RFBO helps the charitable community effectively feed people in need. The RFBO doesn’t necessarily have competitors. It is a member of the Feeding America network of Food Banks, which is a nationwide network of 200 food banks and 60,000 food pantries and meal programs that provides food and services in all 50 states, Washington D.C. and Puerto Rico. The RFBO’s competitors would be the other food banks in the Feeding America network. The RFBO focuses on three core values; Innovation, stewardship and vitality.